Polygiene, the Swedish company that offers stay-fresh functionality for textiles, said on Thursday that it’s linked with denim brand Diesel to introduce “an ultra-innovative denim treatment that physically halts 99% of any viral activity”.

The ViralOff application — of which Diesel has a 100% exclusive for denim — “will be implemented across a selection of the brand’s Spring/Summer 2021 denim styles, aiming at a greater range of products moving forward”.

The treatment also includes Odor Crunch to protect against odours from external sources.